Users of the fourth generation Apple TV will now have the ability to purchase tickets to concerts and sporting events with the launch of StubHub, the first ticketing application available on the digital media player.

StubHub is an online marketplace that allows users to buy and sell tickets to live events. And while the pairing with Apple TV may seem odd on the surface – a platform intended to deliver home entertainment and a marketplace that essentially encourages people to go out – the company believes large TV screens will significantly improve the ticket buying process.

The StubHub app for Apple TV features a side-scroll interface for browsing within a seating section at a specific event, and includes high-resolution seat maps on the listing cards to give consumers a better idea of what the view from the section will be.

“The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate,” Marcus Shelksohn, director of mobile product, said in a press release.

The move highlights StubHub’s approach to allow access to consumers across various screens and devices. The company already has a mobile app available on iOS and Android devices.

Photo: StubHub