Without warning Thursday night, Drake treated his fans with a new album called “If You’re Reading This It’s Too Late.”
Rumors of new music from the Toronto artist started to gain steam earlier this week, with most expecting fresh tunes in the form of a mixtape to celebrate the six-year anniversary of “So Far Gone,” the mixtape that put Drake on the map.
Instead, he released a full-length, 17-track album with features from Lil Wayne, PARTYNEXTDOOR and Travi$ Scott and production from Boi-1da, Noah “40” Shebib, Wondagurl and more.
— Drizzy (@Drake) February 13, 2015
The surprise tactic mirrors the release of Beyoncé’s self-titled fifth album in 2013, perhaps indicating a possible trend of well-known and established artists shunning traditional means of promotion and marketing in favor of musical ambushes.
But the album also comes on the heels of Drake’s short film “Jungle,” which he released earlier in the day. The 15-minute video follows Drake around his hometown, and features clips from his childhood and snippets of two songs from the album.
Previously, Drake stated that his next album would be “Views From the 6.” Whether or not this new project is that album just renamed or an appetizer for the main dish is unclear at the moment. Regardless, you can download “If You’re Reading This It’s Too Late” on iTunes and watch “Jungle” below.