“Fifty Shades of Grey” enthralled moviegoers Presidents Day weekend en route to a massive $94.5 million domestic debut, setting aflame the competition in the process.
The erotic romance film took advantage of Valentines Day also falling over the weekend, which presented couples with a two-hour getaway to jump start their evening. As a result, “Fifty Shades of Grey” surpassed the previous record for a Presidents Day weekend debut, easily topping the $63.1 million set by the film “Valentines Day” in 2010.
“Grey” also proved to be a hit internationally, raking in $158 million from 9,637 locations in 58 territories for a global sum of $252.5 million.
“Kingsman: The Secret Service” provided a change of pace for those looking to avoid the typical Valentines Day offerings, as the explosive spy thriller debuted with a respectable $42 million. Matthew Vaughn (“X-Men: First Class,” “Kick-Ass”) directed this graphic novel adaptation that follows Harry Hart (Colin Firth) as he introduces Gary Unwin (Taron Egerton) to the world of espionage through an elite training program for promising recruits.
“The SpongeBob Movie: Sponge Out of Water” finished third after a $40 million weekend, pushing its total earnings to $103.1 million. “American Sniper” finished fourth with $19.46 million and eclipsed the $300 million mark overall. “Jupiter Ascending rounded out the weekend’s top five with $10.68 million.
Photo: Universal Pictures