Nike has long expressed the belief that there is athletic potential lying dormant in us all, just waiting to be activated. And with the recently released Nike+ app – available now for download on iOS and Android – the world’s largest sportswear manufacturer aims to unlock that potential with a streamlined mobile experience.
Nike designed the app to be an “all-access pass,” providing users with training tips and news about upcoming events and products. The company has also stressed increased connectivity, as user data from Nike+ Run Club, Nike+ Training Club and Nike SNKRS accounts will be able to seamlessly migrate over.
All of the features are brought together via five intuitive tabs: Feed, My Store, Services, Pass and Inbox.
The “Feed” tab offers a continuous stream of Nike-related stories, including training tips from experienced coaches and trainers, inspiration from world-renowned athletes and information about new releases. The content ranges from stories about skateboarder Stefan Janoski to entertaining videos with the likes of Kevin Hart and Serena Williams – all of which can be personalized by the user to highlight specific sports.
The “My Store” tab is exactly what one would expect: a one-stop shop that showcases footwear and apparel. Users receive relevant recommendations on products based on personal preferences, or they can make their own customizations by utilizing NikeiD. Also, anything ordered via Nike+ comes with free shipping and a 30-day trial period.
The “Services” tab connects users with Nike+ experts, who will be able to answer questions about gear or book reservations at select Nike stores. This tab is also where you will find out information about upcoming local events, such as 3-on-3 soccer tournaments or endurance training.
The “Pass” tab serves the purpose of storing a personal QR code, which can be used at Nike events and stores for quick transactions and easy access.
The “Inbox” tab is where users receive invitations to upcoming events and sneaker reservations. You’ll also receive notifications from other members who have liked or commented on your posts.
The company has emphasized that Nike+ is not another glorified shopping app, but another way for consumers to gain access to everything the Swoosh offers. To back that idea, Nike announced Tuesday (Aug. 2) that it will open a digital studio in New York City with the goal of improving consumer experiences across its growing digital portfolio.
“I’m excited about the expertise that the NYC digital studio will bring to Nike,” Adam Sussman, Nike chief digital officer, said in a statement. “This new team will greatly advance our efforts to build strong, authentic connections to our consumers by delivering fun, innovative experiences, easy access to our products, and robust community engagement.”