Nike looks to better establish itself in the world of digital sneaker purchases with the launch of the new SNKRS app, a central hub that provides users with the essentials for mobile pick ups.

The SNKRS app keeps mobile users updated on all of the upcoming releases for men and women – from arrival dates/times to insight on the inspiration behind the design of the newest models and colorways. It also allows users to curate their feeds and follow specific sneakers that have captured their attention for a more personalized experience.

The use of the app doesn’t guarantee you’ll get the sneakers you desire, but Nike hopes the simple interface and ability to save your preferences will facilitate quick and easy purchases – a deciding factor when a matter of seconds is the difference between victory and walking away empty-handed.

Nike SNKRS will be widely available in the Spring for iOS and Android devices, however, a limited number of consumers will be granted advanced access with access codes. Here’s how to get one:

  • Register for the wait list here to receive information via email with further details.
  • Follow Nike on social media for all the latest on how to obtain access codes.

Take a look at the video below to see the app in action, and let us know what you think in the comment section.

Photo: Nike