Wiz Khalifa’s Taylor Gang Entertainment has taken great pride in its position as an independent distributor in the music industry. But the imprint announced Friday (Oct. 7) that it has signed a label deal with Atlantic Records, a machine that will ensure TGE’s roster of emerging artists receive the necessary push to tap into international markets.
Khalifa, who signed with Atlantic as an artist in 2010, has established himself as a household name with crossover hits such as “Black and Yellow” and “See You Again” from the Furious 7 soundtrack, which has more than two billion views on YouTube. And his increase in stature has only elevated TGE’s influence as a brand, making the latest deal beneficial for both parties.
The pre-existing relationship also helps, with Khalifa emphasizing in a press release that “These guys are my family and friends first, now we’re gonna take this this shit to the next level.”
Atlantic Records Chairman/COO Julie Greenwald expressed similar excitement, stating that “Wiz is an amazingly talented artist, songwriter and entrepreneur.”
She added: “We’ve been so proud to have him as an Atlantic recording artist for the past six years, during which he also built Taylor Gang into a powerhouse hip-hop brand with a phenomenal fan following. We are thrilled to be partnering with Wiz and Taylor Gang to take his crew to the next level, and welcome them to the Atlantic family.”
TGE, which also operates as a management company, was founded in 2011 and is currently home to a growing number of artists, producers and entertainers such as Ty Dolla $ign, Juicy J, Chevy Woods, Raven Felix and Sosamann.